MAZARINE

International luxury communication group

Paris • New York • Shanghai • Hong kong • Beijing

Marie-Agnès Gillot by Koto Bolofo at the Studio des Acacias

A tribute to the famous dancer Marie-Agnès Gillot by the photographer Koto Bolofo.

Balmain selects Mazarine for its new e-commerce platform

After considering many leaders in the field, Balmain has selected Mazarine to relaunch its e-commerce website.

The Opera national de Paris unveils its new digital platform

On the occasion of the 18/19 season’s launch and the opening of subscriptions, Mazarine reveals the new operadeparis.fr website.

Audemars Piguet at Art Basel Miami Beach

The Swiss fine watchmaking Manufacture Audemars Piguet unveiled a large-scale art installation on the Miami Beach oceanfront : Slow-Moving Luminaries, by the multidisciplinary artist Lars Jan. A Mazarine MA3 Agency New York production.

Mazarine accelerates business development in the U.S.

Already present in China since 2014, in Shanghai and Hong Kong, Mazarine has just acquired MA3, a New York communication agency dedicated to the luxury and cultural sectors.

Perlée by Van Cleef & Arpels celebrates its joyful spirit online

Mazarine was behind the digital launch of Perlée, the emblematic Van Cleef & Arpels collection.

Apr 2018 Culture

Marie-Agnès Gillot by Koto Bolofo at the Studio des Acacias

A tribute to the famous dancer Marie-Agnès Gillot by the photographer Koto Bolofo.

Mar 2018 Digital

Balmain selects Mazarine for its new e-commerce platform

After considering many leaders in the field, Balmain has selected Mazarine to relaunch its e-commerce website.

Feb 2018 Image & Design

Rolex publishes its magazine in support of artistic creation

Mazarine creates the identity and the design of The Rolex Mentor & Protégé Arts Initiative’s magazine.

Feb 2018 Digital

The Opera national de Paris unveils its new digital platform

On the occasion of the 18/19 season’s launch and the opening of subscriptions, Mazarine reveals the new operadeparis.fr website.

Jan 2018 Digital

Dior launches its new skin care Capture Youth with Mazarine

To launch the Dior Capture Youth anti-age skin care embodied by Cara Delevingne, Mazarine introduces a new digital approach to skin care, playful and informative at once.

Jan 2018 Image & Design

The art of gifts according to Cartier

Cartier collaborates with Mazarine to create its Winter 2017-2018 collections’ catalog. An international edition, celebrating the gift according to Cartier and its powerful emblems: the seal, the red ribbon and the three white pleats; subtle signature of Cartier’s wrapping.

Focus

Audemars Piguet at Art Basel Miami Beach

Liaigre Paris entrusts its digital strategy to Mazarine

Celebrated interior architecture studio and luxury furniture designer Liaigre Paris, founded by Christian Liaigre in 1985 and recognized internationally for its pared-down style, has entrusted its digital strategy to Mazarine.

Digital platforms & E-commerce

Balmain selects Mazarine for its new e-commerce platform

After considering many leaders in the field, Balmain has selected Mazarine to relaunch its e-commerce website.

The Opera national de Paris unveils its new digital platform

On the occasion of the 18/19 season’s launch and the opening of subscriptions, Mazarine reveals the new operadeparis.fr website.

Mazarine creates the Chanel Mode digital platform.

Mazarine has helped Chanel develop its digital ecosystem for several years.

Digital platforms & E-commerce articles

Integrated campaigns

Whipping up a scandal for the new Jean Paul Gaultier fragrance

Mazarine whips up a scandal for the launch of the new women’s fragrance by Jean Paul Gaultier.

Mazarine highlights the beauty of Cartier watch design

Ten years after the worldwide success of Ballon Bleu, Mazarine Melle Noi is behind the launch campaign for Clé de Cartier, featuring six visuals paying homage to the clean lines and ultra contemporary design of this elegant timepiece.

Fantasy and humour for the new Million campaign

The Paco Rabanne iconic fragrance saga continues with Mazarine.

Integrated campaigns articles

Social & Digital activations

Perlée by Van Cleef & Arpels celebrates its joyful spirit online

Mazarine was behind the digital launch of Perlée, the emblematic Van Cleef & Arpels collection.

Viktor & Rolf revives Christmas spirit with Mazarine

For the 2017 holiday season, Mazarine produces the "Enchanted Holidays" international campaign for Viktor & Rolf (L'Oréal Group). Fully integrated, the operation, that celebrates the "perfect gift" according to Viktor & Rolf, is comprised of a film, a large range of content and a digital advent calendar mixed in with a CRM program.

Mazarine helps Amor Amor win the hearts of teens

Cacharel recently launched a new international campaign produced by Mazarine for the Amor Amor fragrance - #AugmentedLove.

Social & Digital activations articles

Publishing

Mazarine lures you into the Cartier Magicien universe

The agency has created a series of hypnotic images for the launch of Cartier’s Magicien collection, and devised an elegant presentation box containing large prints of each piece.

Bucherer launches its new magazine

Mazarine publishes the new biannual magazine B Bucherer The Magazine.

A glossy brochure showcasing the luxurious world of Sanlorenzo yachts

The new corporate brochure for Sanlorenzo Yachts created by Mazarine is an object of beauty. A glossy-paged tribute to the unique know-how behind the company’s « Made-to-Measure Yachts » and the elegant lines of its designs.

Publishing articles

Events

Louis Vuitton holds its first catwalk show at the Louvre

Louis Vuitton took over the Louvre’s spectacular Cour Marly to reveal the new Autumn-Winter 2017/2018 collection. A show designed and produced by La Mode en Images. The immense marble sculptures were the perfect backdrop to Nicolas Ghesquière’s ballet of cosmopolitan silhouettes.

Dior welcomes guests to Château de la Colle Noire

A sumptuous Dior dinner party created by Mazarine La Mode en Images at Château de la Colle Noire, the couturier’s former residence. A veritable Garden of Eden in the heart of the Provencal countryside.

Givenchy at New York Fashion Week

Givenchy in association with La Mode en Images stage the most eagerly awaited show of New York Fashion Week SS2016.

Events articles

Mazarine Paris

Mazarine New York

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La mode en images Studio des Acacias