Givenchy - Enfant Terrible
Creation of a series of content in honor of Hubert de Givenchy by Mazarine Stories.
“L'enfant terrible de la Haute Couture”, a tribute to Hubert de Givenchy’s vision.
"L'enfant terrible" is a series of episodes, filled with elegant symbols of a bygone era, that tell the story of the House and its famous designer. The tribute was produced entirely from archive images.
Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.
From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.
Printemps
“Tout commence au Printemps,” the department store’s new brand platform launched with a 360° brand campaign by Mazarine Stories and Mazarine Image.
The new brand signature “Tout commence au Printemps” celebrates the department store’s eternal renewal over the past 150 years.
An ode to firsts. Printemps positions itself as the destination where experiences, refreshed each season, continue to surprise us.
This latest chapter is an opportunity for Printemps to showcase its desire to sublimate beauty while promoting more responsible consumption.
This platform of expression is accompanied by a new global visual identity composed of a new logo, a brand color, but also a proprietary tone of voice applied across all communications.
Numéro 246
Numéro 246 of April-May 2024
Available on shop.numero.com
Issue 246 "Végétal", April-May 2024, features fashion series by Kenny Germé, Txema Yeste, Ben Hassett, Damien Krisl, Anthony Arquier and Edgar Berg.
Also featured in this issue: a portrait of Pretty Yende, one of the leading South African sopranos of our time, photographed by Fabien Montique; a portfolio of the immense photographer Paolo Roversi, honored by a major exhibition at the Palais Galliera; the meteoric rise of actress and singer Zendaya, the new icon of a generation, currently starring in the second part of Dune; and the revelation of French cinema Nadia Tereszkiewicz, who plays an astonishing role in Stéphanie Di Giusto's film Rosalie, and reveals herself through the lens of Luc Braquet.
